About‍ Me

Philosophy

Mitch Sanderson is a communications consultant focused on helping organizations turn complexity into clarity. His work sits at the intersection of strategy, communication, and leadership—supporting sport organizations, teams, and mission-driven groups with:

  • Communications strategy resets

  • Governance and stakeholder alignment

  • Event and program communications

  • Content systems and messaging frameworks

  • Leadership and executive communications

Bio

Birthplace: Saint John, New Brunswick, CA

Current Residence: Charlottetown, Prince Edward Island, CA

Height: 5’11”

Weight: 185 lbs

Shoots: Left

School: Rothesay High School ‘09
University of New Brunswick ‘13
Centennial College ‘16

Mitch brings a rare combination of strategic insight and operational experience, having served in roles ranging from coach and program leader to technical director and social media manager. Clients value his ability to:

  • Break down complex ideas into clear, actionable communication

  • Build structured systems that improve consistency and efficiency

  • Lead with both professionalism and genuine care for people

  • Execute with discipline—ensuring plans don’t just exist, but deliver

His approach is grounded in clarity, trust, and follow-through—helping organizations communicate with purpose and operate with confidence. He brings a uniquely authentic perspective that challenges any competitor’s ability to match with experience, having served as a:

Coach - Athlete - Journalist - Board Member - Administrator - Coach Developer - Technical Director - Photographer
Team-Building Facilitator - Fundraiser - Social Media Manager - Public Speaker - Mission Staffer

Mitch believes the power of sport can change the world if led with values-based leadership and strong communication of those values. He possesses a genuine empathy for the challenges in the world of non-profit sport as organizations strive to enrich and strengthen the communities and members who they aim to serve. This balanced, well-rounded perspective has evolved his storytelling ability, pattern recognition, and communication skills to an elite level that is certain to strengthen and separate your organization’s messaging and visibility.

A man in a suit speaking into a microphone at a formal event.
A man and woman stand together holding a purple hockey jersey with the number 44 and a logo, inside a room with a display of scales and a poster in the background.
A group of ice hockey players in green jerseys and helmets gathered around a coach in an indoor rink, listening to instructions.
Children practicing lacrosse on a gym floor with a coach, in front of a green background with the words 'Go Panthers' written repeatedly.

Background

  • Bachelor’s Degree in Recreation and Sports Studies, University of New Brunswick - Class of 2013, Graduated with Honours

    Post-Grad Certificate in Sports Journalism from Centennial College - Class of 2015

    Certified Competitive Development Lacrosse Coach - Coaching Association of Canada

    Certified NCCP Coach Developer - Coaching Association of Canada

    • Communication & True Sport Lead - Sport PEI (2023-2026)

    • Coach Developer - National Coaching Certification Program, Coaching Association of Canada (2023-Present)

    • Technical Director & Provincial Head Coach - Lacrosse PEI (2020-2023)

    • Relay for Life Youth, Specialist (Atlantic Region) - Canadian Cancer Society (2020-2023)

    • Recreation Programmer - City of Charlottetown/Town of Cornwall (2019-2020)

    • NFL News Editor - theScore (2016-2018)

    • Radio Site Manager - TSN (2016)

    • Public Relations Runner - Toronto Blue Jays (2015)

    • Social Media Reporter - CBC Sports, Pan Am Games 2015

    • Communications Strategy & Planning

    • Editorial Leadership & Copywriting

    • Digital & Social Media Management

    • Content Marketing & Brand Voice

    • Photography & Video Production

    • Website Content Management (CMS)

    • Stakeholder & Public Communications

    • Remote Content Collaboration

    • Analytics-Informed Storytelling

    AREAS OF EXPERTISE

    • Sport Governance & Policy Support

    • Safe Sport & Integrity Frameworks

    • Values-Based & Ethical Sport Systems

    • Coach Education & Workforce Development

    • Gender Equity, Diversity & Inclusion

    • Strategic Program Design & Delivery

    • Stakeholder Engagement & Partnerships

    • Youth, Community & High-Performance Sport

    • Remote & Hybrid Leadership

A young football player in a green uniform holding a football runs on the field, with a photographer capturing the moment nearby, and people in the background near the entrance.

Why choose me

  • Sport System Expertise

  • Governance and Leadership Communications

  • Strategic Communications Planning

  • Unique multi-perspective sport experience

    • Athlete, Coach, Media Member, Coach Developer, Board Member, Administrator, Staff, Spectator, and more

  • Combination of Sport Knowledge & Creative Skills

  • Critical Thinking paired with Emotional Intelligence and Genuine Empathy for Challenges

Testimonials

  • "Mitch is able to connect with wide variety of folks and presents information in a way that is both informative and visually appealing. His contributions have played a key role in the growth and increased visibility of Sport PEI."

    Lynn Boudreau
    Sport PEI

  • “His expertise in navigating policies and bylaws has been a tremendous help… bringing structure and clarity to our organization... From grassroots promotion to large-scale program delivery, Mitch brings energy, creativity, and dedication to everything he does.”

    Darren Reeves
    Lacrosse PEI Board Member

  • “Mitch comunicated clearly with fellow committee members, delegated effectively, and ensured that commitments were followed through with excellence. Mitch's leadership style is rooted in preparation and genuine care for the people he serves."

    Kelly Lund
    National Lacrosse Championship Committee Member

  • “Mitch stands out as a leader who truly understands the importance of clear, consistent communication... I have always appreciated his proactive approach to keeping people informed; his organizational skills ensured past seasons ran smoothly."

    Richard Arsenault
    Lacrosse PEI Parent

  • "His writing is clear and his visual and social media work have brought us to a new level of professionalism and consistency of our brand. The overall look and feel of our communications is appealing to a wide audience — from coaches and sport organizations to parents and athletes."

    Lynn Boudreau
    Sport PEI

  • “He connects with people, builds confidence, and creates environments that push individuals to reach their full potential... He consistently showed up with enthusiasm, positivity, and a commitment that made a lasting impact.”

    Dallas MacLeod
    Lacrosse PEI Coach

  • “Mitch has shown great leadership whether from the bench, on the sidelines, or in meetings. His initiative to bring new ideas to the table is well recognized.”

    Darren Reeves
    Lacrosse PEI Board Member

  • “His ability to break down the game, communicate clearly, and challenge his players has played a major role in development and performance... He invests deeply in the development of his players and creates an environment that pushes athletes to reach their full potential while also building confidence and character.

    Riley Bissett
    Former player & PEI’s first NCAA D1 lacrosse player

  • “Mitch went above and beyond to mentor others—offering thoughtful advice, checking in regularly, and building confidence in those around him... Helping others is second nature to Mitch… it speaks to who he is both as a professional and as a person.”

    Alex Stokes
    Lacrosse PEI coach & Island Oaks LC president