Helping organizations communicate clearly & authentically by converting core values & leadership priorities into stories & strategies

Work with Mitch
Work with Mitch

services

Strategy & Systems
Build the foundation for clear, consistent, & effective communications.

Execution & Content
Turn strategy into consistent, high-quality output.

Event & Program Communications
Own the communications around your most important moments.

Fractional Leadership & Advisory
Bring senior-level communications support into your organization.

Workshops & Coaching
Build internal capacity & alignment.

VIEW FULL DETAILS

CONTACT NOW

Case STudies

Communications Strategy Reset: Modernized communications strategy and improved digital engagement across multiple platforms.

Governance & Stakeholder Communications Framework: New framework improved clarity around organization’s role and strengthened alignment between governance communications and operational messaging.

Event Communications Strategy: Integrated communications approach for the province’s largest amateur sport awards event.

Impact Report Project: Storytelling style report communicating the value of new program to partners, members, and funders.

Communications Strategy Workshop: Facilitation of workshop designed for non-profit sports organizations to improve communications capacity among participating organizations.

Leadership Messaging Framework: Messaging framework enables leadership to communicate the program’s purpose clearly and consistently.

Testimonials

  • "Mitch would be an asset to any organization looking to improve and professionalize their communications... I am confident that Mitch will bring his dedication, initiative and excellence to whatever project he takes on."

    Gemma Koughan
    Sport PEI Executive Director
    KidSport Canada Secretary

  • "Mitch is able to connect with wide variety of folks and presents information in a way that is both informative and visually appealing. His contributions have played a key role in the growth and increased visibility of Sport PEI."

    Lynn Boudreau
    Sport PEI Coaching Lead
    Coaching Association of Canada Board Member

  • “His expertise in navigating policies and bylaws has been a tremendous help… bringing structure and clarity to our organization... From grassroots promotion to large-scale program delivery, Mitch brings energy, creativity, and dedication to everything he does.”

    Darren Reeves
    Lacrosse PEI Board Member

  • “Mitch comunicated clearly with fellow committee members, delegated effectively, and ensured that commitments were followed through with excellence. Mitch's leadership style is rooted in preparation and genuine care for the people he serves."

    Kelly Lund
    National Lacrosse Championship Committee Member

  • "He lead our communications & recognition programs by building our brand awareness, professionalizing our social media, & re-vamping our webpage. His background & expertise led to increased awareness & interaction with our members & the general public."

    Gemma Koughan
    Sport PEI Executive Director
    KidSport Canada Secretary

  • “Mitch stands out as a leader who truly understands the importance of clear, consistent communication... I have always appreciated his proactive approach to keeping people informed; his organizational skills ensured past seasons ran smoothly."

    Richard Arsenault
    Lacrosse PEI Parent

  • "His writing is clear and his visual and social media work have brought us to a new level of professionalism and consistency of our brand. The overall look and feel of our communications is appealing to a wide audience — from coaches and sport organizations to parents and athletes."

    Lynn Boudreau
    Sport PEI Coaching Lead
    Coaching Association of Canada Board Member

  • “He connects with people, builds confidence, and creates environments that push individuals to reach their full potential... He consistently showed up with enthusiasm, positivity, and a commitment that made a lasting impact.”

    Dallas MacLeod
    Lacrosse PEI Coach

  • "His dedication to creating safe & positive environments led to the creation of our Rooted in Values program, educating & developing teams on their values & building action plans. accordingly. Those who have accessed the program spoke very highly of it & how it positively impacted their team."

    Gemma Koughan
    Sport PEI Executive Director
    KidSport Canada Secretary

  • “Mitch has shown great leadership whether from the bench, on the sidelines, or in meetings. His initiative to bring new ideas to the table is well recognized.”

    Darren Reeves
    Lacrosse PEI Board Member

  • “His ability to break down the game, communicate clearly, and challenge his players has played a major role in development and performance... He invests deeply in the development of his players and creates an environment that pushes athletes to reach their full potential while also building confidence and character.

    Riley Bissett
    Former player & PEI’s first NCAA D1 lacrosse player

  • “Mitch went above and beyond to mentor others—offering thoughtful advice, checking in regularly, and building confidence in those around him... Helping others is second nature to Mitch… it speaks to who he is both as a professional and as a person.”

    Alex Stokes
    Lacrosse PEI coach & Island Oaks LC president

RESULTS

Sport PEI - Communications Strategy Reset implemented in 2024

FACEBOOK

VISITS

  • 2023: 4.4K

  • 2024: 46.2K

  • 2025: 34.2K

REACH

  • 2023: 282.8K

  • 2024: 324.3K

  • 2025: 500K

INTERACTIONS

  • 2023: 29.8K

  • 2024: 50.8K

  • 2025: 34.3K

CONTENT VIEWS

  • 2023: 750K

  • 2024: 1.4M

  • 2025: 1.9M

INSTAGRAM

VISITS

  • 2023: 700

  • 2024: 6.8K

  • 2025: 6.8K

REACH

  • 2023: 8K

  • 2024: 59.8K

  • 2025: 62.5K

INTERACTIONS

  • 2023: 2.8K

  • 2024: 5.6K

  • 2025: 6.5K

CONTENT VIEWS

  • 2023: 44.3K

  • 2024: 253.5K

  • 2025: 551.3K