What is a Strategic Communications Plan?

$40.00

Thursday, October 29th

11:10 am Atlantic / 10:10 am Eastern

50 minutes

  • Does your organization spend more time answering the same questions and rushing out announcements than deciding what people need to hear? A strategic communications plan can help bring direction to those everyday tasks. Learn what a plan is, the elements it includes, and how it connects your organization’s goals with the people you need to reach. Using familiar examples from nonprofit sport, we’ll explore how planning supports clearer information, consistent messaging, and less last-minute scrambling. You’ll leave knowing where to start and what a manageable plan could look like for your organization.

    A meeting link will be sent out on Wednesday, October 28th

Social Media: Basics of Designing a Post

$40.00

Thursday, November 5th

11:10 am Atlantic / 10:10 am Eastern

50 minutes

  • A registration reminder, volunteer request, or athlete celebration needs more than an attractive graphic—it needs a clear message.

    Learn the building blocks of an effective social media post, including choosing photos, arranging information, using appropriate dimensions, writing accompanying text, and making purposeful use of tags and links. We’ll look at examples from nonprofit sport and consider how a post may need to change between platforms. You’ll leave with a practical checklist to make your next post clearer, easier to read, and easier to act on, including samples of event/program announcement posts.

    A meeting link will be sent out on Wednesday, November 4th.

Mission, Vision, Values 101

$40.00

Thursday, November 12

11:10 am Atlantic / 10:10 am Eastern

50 minutes

  • Your mission, vision, and values should help your organization make decisions—not simply fill a page on your website.

    This webinar explains the purpose of each and how they can provide direction for your programs, communications, and organizational culture. Learn to recognize generic or outdated language, assess what still reflects your organization, and begin shaping statements that describe who you are and what you stand for. You’ll also test those ideas against real-life sport scenarios, exploring whether what your organization says about itself provides useful guidance for how it acts.

    A meeting link will be sent out on Wednesday, November 11th.

Communications vs. Marketing

$40.00

Thursday, November 19th

11:10 am Atlantic / 10:10 am Eastern

50 minutes

  • Promoting registration is important—but it is not the only reason your organization needs to communicate.

    Members need information, volunteers need direction, partners need context, and communities need to understand what your organization contributes. This webinar explores how communications, marketing, and public relations overlap, where their purposes differ, and how each can support a nonprofit sport organization. Through familiar examples, learn to recognize when the task calls for promotion, relationship-building, internal information, or a combination. You’ll leave better equipped to choose an approach based on what you need people to understand, feel, or do.

Full BASICS Series

$125.00

Thursdays, Oct. 29-Nov. 19

11:10 am Atlantic / 10:10 am Eastern

  • What is a Strategic Communications Plan?

  • Social Media: Basics of Designing a post

  • Mission, Vision, Values 101

  • Communications vs. Marketing

Full INTERMEDIATE Series

$160.00

Thursdays, Jan. 21 - Feb

11:10 am Atlantic / 10:10 am Eastern

  • AI Communications

  • Social Media: Avoiding the Copycat Trap

  • Elements of a Communication Plan

  • Sports Photography for Voluntold Starters

Full ADVANCED Series

$200.00

Thursdays, April 8-29

11:10 am Atlantic / 10:10 am Eastern

  • Volunteer Recruitment & Retention

  • Sponsorship & Fundraising

  • No ADs: Organic Social Media Growth

  • Strengthening Culture